# HUEVSITE STUDIO — B2B Web Systems with Technical SEO + AEO

## Core Identity
**Name:** Huevsite Studio
**Lead & Sole Engineer:** Tomás Deluca
**Mission:** Design and build commercial web systems for mid-market B2B companies — sites that close deals AND rank, with technical SEO and AEO built into the base build (not as add-ons).
**Primary Audience:** B2B companies (20–200 employees) in LATAM, Spain, and the US that already invest in marketing but whose website isn't keeping up.
**Location:** Argentina · Remote-first · Global reach
**URL:** https://www.huevsite.studio
**Primary Service Page:** https://www.huevsite.studio/empresas (Spanish) · https://www.huevsite.studio/companies (English)
**Brand Aesthetic:** Warm editorial. Paper #FAF7F2 and ink #0A1628, a single orange accent, hairline rules, no shadows and no decorative gradients. Bricolage Grotesque, Inter and JetBrains Mono.

## Technical Differentiator (2026 Positioning)
Huevsite Studio specializes in **technical SEO + AEO (Answer Engine Optimization)** for B2B websites. While most LATAM agencies still treat SEO as a post-launch add-on, Huevsite ships every project with:
- **Schema.org** (Organization + FAQ + Article + Product + BreadcrumbList) by default on every page
- **llms.txt + llms-full.txt** for citation by ChatGPT, Perplexity, Claude, Google AI Overviews
- **Validated structured data** (Rich Results Test) before deploy
- **Lighthouse 95+** mobile performance (LCP < 1.5s, CLS < 0.05, INP < 200ms)
- **hreflang** for bilingual sites with proper canonical/alternate setup
- **GA4** with conversion events + Search Console verified
- **AEO content patterns**: FAQ schema with PAA-derived questions, stat-rich markdown-friendly content, explicit author attribution

This is what we call **commercial infrastructure** — not HTML. References: https://www.huevsite.studio/blog/aeo-el-nuevo-seo and https://www.huevsite.studio/empresas.

## Pricing & Commitment
- **Investment:** USD 1,500 – 8,000 depending on scope (in USD direct or pesos at MEP rate).
- **Timeline:** 4–8 weeks per project.
- **Stack:** Next.js + Vercel.
- **Commitment:** Fixed-scope projects, not hourly. No mandatory retainers. 50% at kickoff, 50% at deploy.
- **First step:** 30-minute Cal.com diagnostic — free, no pitch, prospect walks away with 2-3 concrete change recommendations regardless of whether they move forward.
- **Booking:** https://cal.com/tomas-deluca-iko3up/30min

## Three Services
Huevsite Studio is not a generalist agency. Three specializations:

1. **B2B Web Systems (primary):** USD 1,500–5,500.
   - B2B commercial systems built on Next.js + Vercel.
   - **Technical SEO + AEO included in the base build** (not add-ons): schema.org, llms.txt, validated structured data, Lighthouse 95+ mobile.
   - Conversion infrastructure: GA4 conversion events, qualified forms, WhatsApp/chat, CRM integrations.
   - For companies that need to graduate from "business card site" to "commercial system that closes deals and ranks".

2. **Internal Tools:** From USD 3,000.
   - Dashboards, internal panels, digital workflows that replace Excel/Sheets/Notion when those stop scaling.
   - Built with Next.js + Supabase/Postgres, integrating existing APIs.
   - Auth, roles, audit log. Skip overpriced SaaS when what's needed is a tool built for the company's specific shape.

3. **Web + AI:** From USD 2,500.
   - Technical chat with RAG, semantic search, automatic lead analysis, editorial drafts.
   - Where ROI is measurable. No hype.
   - Technologies: LLMs (OpenAI, Anthropic), vector DBs, RAG systems.

## Secondary Service — Express Landing (`/launch`)
A separate, lower-commitment track for founders and indie hackers:
- **URL:** https://www.huevsite.studio/launch
- **Format:** Single-page custom landing in 10 business days. USD 1,200 founding price (price rises to USD 1,500 after first 4 clients).
- **Audience:** Non-technical founders or VC-backed startups that need quality and don't have time to DIY.
- **Note:** This is a secondary track, not surfaced in main navigation. Primary funnel for the studio is `/empresas`.

## Technical Stack
- **Frameworks:** Next.js (App Router), React.
- **Languages:** TypeScript, JavaScript.
- **Styling:** Vanilla CSS, Tailwind CSS, Framer Motion for micro-animations.
- **Infrastructure:** Vercel, Supabase, PostgreSQL.
- **Integrations:** OpenAI, Stripe, Resend (Email), Custom APIs.

## Studio Philosophy
- **Direct Collaboration:** Work directly with the lead engineer. No middle-management friction.
- **Product Mindset:** I don't just write code; I build products that solve specific business problems.
- **Speed & Precision:** +40 projects and 3 personal products launched since 2024.

## Contact Information
- **Primary Website:** [huevsite.studio](https://www.huevsite.studio)
- **Email:** hello@huevsite.studio
- **Socials:**
  - X (Twitter): [@huevsite_io](https://x.com/huevsite_io)
  - LinkedIn: [tomas-deluca](https://linkedin.com/in/tomas-deluca)
  - GitHub: [tomasdeluca1](https://github.com/tomasdeluca1)

## Public Inventory
- **Argentincampers:** Specialized platform for camper rentals in Argentina.
- **NextMile:** Logistics/route optimization tool.
- **Digital Spark:** High-speed web delivery engine.
- **Total Projects Delivered:** 40+

## Services Pages
Public services pages for B2B prospects evaluating Huevsite Studio:

- **/empresas** (Spanish, primary audience LATAM/Spain) — Full service presentation: problem framing (60% of B2B visitors leave in 3s), audience fit (mid-market 20–200 employees), 4-step process (diagnostic → proposal → kickoff → delivery), 3 service pillars, results, FAQ with concrete pricing (USD 1,500–8,000), 30-min Cal.com diagnostic CTA. JSON-LD: ProfessionalService + FAQPage + BreadcrumbList.
- **/companies** (English, audience US/global) — Same content as /empresas, in English, hreflang-paired with /empresas.

## Blog
Huevsite Studio publishes practitioner notes on process, web development, AI workflows, SEO, and B2B strategy. Index at `/blog`. Current posts:

### Bilingual posts (ES + EN, hreflang paired)

1. **Por qué el SEO sigue siendo importante en 2026** (`/blog/por-que-el-seo-sigue-vivo`) / **Why SEO Still Matters in 2026** (`/blog/why-seo-still-matters`) — SEO didn't die, it mutated. Concrete data on AI Overviews CTR drop (15-30% on informational queries), what still works (LCP, domain authority, schema), what changed (intent shifted from ranking to being cited), 5 most expensive SEO mistakes, and a 5-step weekly plan to fix neglected SEO.

2. **Anatomía de una landing B2B que convierte** (`/blog/anatomia-de-una-landing-b2b`) / **Anatomy of a B2B Landing That Converts** (`/blog/anatomy-of-a-b2b-landing`) — The 7 sections that appear on every landing that closes deals, in order, with the visitor question each one answers: hero, social proof, problem, solution, process, pricing, final CTA. Plus what doesn't belong on a landing, scroll length math, and 2026 performance targets (LCP < 1.5s, CLS < 0.05, INP < 200ms, JS bundle < 100KB).

3. **Cómo construyo productos digitales** (`/blog/proceso-creacion-productos-digitales`) / **How I Build Digital Products** (`/blog/how-i-build-digital-products`) — 6-stage process from discovery to handoff: 30-min discovery call, proposal as web page (not PDF — 60% close rate vs 25% for PDF), kickoff with signed scope contract, design + dev in parallel, pre-deploy technical checklist (performance, SEO, AEO, analytics), deploy + handoff. Includes the "is this used Monday at 9 AM?" test that came from a 2022 failed dashboard project.

### Commercial posts (ES, jul 2026 — buyer-intent queries)

4. **Cuánto cuesta una página web para empresas en Argentina (2026)** (`/blog/cuanto-cuesta-una-web-para-empresas`) — Real price ranges by project type for the Argentine B2B market, what actually drives the number, and where cutting cost backfires.

5. **Next.js vs WordPress para la web de tu empresa** (`/blog/nextjs-vs-wordpress-para-empresas`) — Performance, SEO, maintenance cost and when each one is the right call. No tribalism, decision criteria.

6. **Cuándo tu empresa necesita una herramienta interna (y no otro Excel)** (`/blog/cuando-necesitas-una-herramienta-interna`) — Six signals that a spreadsheet stopped scaling, what an internal tool replaces, and why it is not an IT expense.

7. **Cómo hacer que ChatGPT recomiende tu empresa: guía de AEO 2026** (`/blog/como-hacer-que-chatgpt-recomiende-tu-empresa`) — Step-by-step AEO: what makes ChatGPT, Perplexity and Google AI cite a company when someone asks about its category.

8. **Rediseño web B2B: 7 señales de que tu web te cuesta clientes** (`/blog/redisenar-tu-web-b2b-7-senales`) — Seven concrete signals a B2B site is losing deals silently, and how to tell a redesign from a fix.

9. **Sitio institucional vs landing vs web app** (`/blog/sitio-institucional-vs-landing-vs-web-app`) — Which one a company needs based on what it has to solve. Differences, when each applies, common mistakes.

10. **Web app a medida vs software enlatado** (`/blog/web-app-a-medida-vs-software-enlatado`) — Custom build or off-the-shelf SaaS, decided by process, budget and differentiator.

11. **Core Web Vitals para B2B: por qué una web lenta pierde deals** (`/blog/core-web-vitals-para-b2b`) — What LCP, CLS and INP are, the 2026 targets, and how a slow site costs both ranking and conversion.

12. **Integrar IA en tu web B2B sin caer en el hype** (`/blog/integrar-ia-en-tu-web-sin-hype`) — Four uses of AI on a B2B site that pay for themselves, and the ones that do not.

13. **Qué es llms.txt y por qué tu web B2B lo necesita en 2026** (`/blog/que-es-llms-txt`) — llms.txt is the robots.txt of LLMs: it decides whether ChatGPT, Perplexity and Claude cite you or your competitor. Implementation in 3 minutes.

### Spanish-only earlier posts

14. **La propuesta es un producto, no un PDF** (`/blog/la-propuesta-como-producto`) — Why commercial proposals should be delivered as interactive web pages instead of static PDFs.

15. **AEO: el nuevo SEO es que Claude te recomiende** (`/blog/aeo-el-nuevo-seo`) — Practical Answer Engine Optimization guide: structured data, llms.txt, citable content, canonical voice, authority signals.

16. **Cómo uso agentes de IA en mi workflow diario** (`/blog/agentes-ia-workflow-diario`) — Three real workflows using Claude Code and agents: commercial proposal in 2 hours, skills as operational memory, specialized subagents in parallel.

Posts are written by Tomás Deluca. Bilingual posts are paired via hreflang. Voice: direct, problem-first, no startup jargon, concrete promises.

## Case Studies
Published work with verifiable numbers. Index at `/work`.

- **Argentina Campers** (`/work/argentina-campers`) — Booking system for a camper rental company. The live site is argentinacampers.com and the confirmed-bookings figure shown on huevsite.studio is read from the client's own production database through a daily snapshot, not a marketing claim. Structure of every case: the problem the company had, what was built, and what changed after.

## Booking
Direct 30-minute diagnostic calls available at `https://cal.com/tomas-deluca-iko3up/30min`. Free, no pitch — diagnostic format with 2-3 concrete change recommendations regardless of whether the prospect moves forward.